Mall of America


CLIENT

Mall of America


PROJECT

Website Design Proposals

Identity Redesign Proposals


ROLE

Concepting

Exploration

Design


WEBSITE

mallofamerica.com



Homepage proposal comps and visual directions for Mall of America's

website redesign utilizing advertising billboard and individual retailer imagery.

A simple style guide was created outlining type treatments, seasonal color

palettes, and tone of photography. In addition, proposals on a redesign to

Mall of America's identity, which can be read more about in-depth, here.

The identity redesign concepts were very well received by Mall of America's

marketing team, however, the implementation was not feasible at this time.

Ultimately, the final design chosen for the site was a combination of 3 separate

design directions, with additional modifications during the programming phase.



produced @ visualade

Using Format