South Coast Plaza PREMIERE

CLIENT

South Coast Plaza


PROJECT

South Coast Plaza PREMIERE

Monthly Guide to Fashion, Food, Events + Promotions


ROLE

Project / Asset Management

Client Communication

Image / Color Palette Selections

Image Production / Prep / Optimization

Maintenance Programming [html, phpMyAdmin]

Content Population [database, emailer html]

Email Set-Up, Testing + Deployment


WEBSITE

PREMIERE  /  January 2011  /  October 2010  /  May 2010


MAILERS

January 2011  /  October 2010  /  July 2010   /  May 2010



Working with an existing structural design and style, I created

image standards and guidelines, naming conventions, templates,

and Photoshop actions for monthly production of 150-225+ visual

assets. Created, tested and implemented new processes and

templates for development/content population for both web and

email formats, which allowed tight deadlines to be met more

efficiently each month. Over time, I handled the project from 

initiation through launch: asset organization, color comps, client

approvals, layout design and production, and eventually handling 

the necessary programming updates and email deployments.



produced @ visualade

Using Format